The JEMMA KIDD MAKE UP SCHOOL collection debuted in Selfridges, London in October 2005 and Bergdorf Goodman, New York in February 2006. Holt Renfrew in Toronto and Neiman Marcus stores in Los Angeles, San Francisco, and Fashion Island launched in June 2006 closely followed by Kit Cosmetics, August 2006, in Melbourne and Sydney and Lane Crawford, Hong Kong in September 2006.
'Millions of women throughout the world wear make-up, but few of them have been taught how to apply it' is how Jemma describes her inspiration and vision for the line.
Through the range, Jemma makes her professional skills, fashion experience and extensive knowledge available to all women, as well as offering 'know how' to do it for themselves. As she often says, 'there are no rules - only guidelines and techniques'.
The line combines professional performance with simplicity, innovation and pure luxury. Jemma has distilled make-up to its 'core essentials' making it easy to take a look from day to night, natural to dramatic and everything is perfect for women on-the-go.
This uniquely usable range of multipurpose tools and stunningly wearable colours, combined with Jemma's inspiration and education is everything the modern woman needs in make-up