Burberry launched its first fragrance collection with the introduction of Burberry for Men and Women. The company’s founder Thomas Burberry exemplified this combination of tradition and innovation. His designs and fabric developments, including the invention of gabardine, have defined the company since its first store opening in London on Haymarket. Like Burberry today, the London fragrance collection evokes a timeless modernity. The simple bottle reflects Burberry’s modern but understated style. The bottle is pebble shaped and has a silver top with chiseled lines. The packaging is ivory, with the classic Burberry check bordering the base. Burberry for Women is a fruity oriental fragrance that is both fresh and sensual. Initially, the sweet acidity of a ripe green apple with the bright citrus of bergamot combines with the boldness of the marigold flower. The fragrance opens up to embrace the richness of jasmine and sandalwood, moss and cedarwood.