Born To Be Hard Cologne By Frank Apple for Men Born To Be Hard Cologne by Frank Apple, Born to Be Hard is a fresh-smelling fragrance for Men that is also dynamic, commanding, and hard to resist. The cologne opens strong with the piney aroma of juniper. Its grassiness recalls a deep-rooted strength while its sharp bite of pepper emboldens an adventurous attitude. A burst of green apple lifts the juniper, lending a cool and refreshing blast of energy. The fruitiness is a surprising yet welcome compleMen t to the woodsy top note. The nutty bitterness of coffee ends the scent experience with a satisfying richness. It triggers a sense of comfort and a clear-eyed wakefulness that provides clarity and confidence.